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Digital

Marketing

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About Me

I specialize in Paid and Organic Social Media Campaigns, Content Strategy, and Branding Efforts. Through my Arts Management Minor at Catholic University and Digital Marketing Certification at George Washington University, I channel all efforts through the lens of telling your business' story.

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Companies I've Worked WitH:

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The Future of Us:

19/20 Social media Analysis 

My first project with the Rome School of Music, Drama, and Art was an in-depth social media audit and basic outline on how to move forward. This packet includes my research, design, and preparation and was presented to the full faculty and administrative staff at the Rome School.

This packet includes:

Personas

Competitors

Tactical Goals

Measures for Success

Actionable Marketing Strategy

Weaknesses

Tracking Methods

Baseline Social Media Numbers

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Lunch with the Rome school:

a digital series 

Lunch with the Rome School is a digital campaign featuring three rotating segments, student spotlights, and faculty features. I designed this series for the Rome School of Music, Drama, and Art in response to the COVID-19 pandemic and subsequent content void. This series offers our students and greater audiences an inside look into our school, the artistic climate across the country, and advice on staying inspired, engaged, and connected during this time of social isolation. This campaign is still in process and the effects have not yet been calculated. 

Kids that

care

This packet includes:

Company Overview

Market Analysis

Competitive Analysis

Target Audiences

Keyword Strategy

Objectives

Website Planning

Branding Strategy

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This project was created during my digital marketing certification courses at George Washington University. The brief was to create a theoretical Non-Profit company, build a marketing plan, and a website. 

The content included was a collaboration between the members listed on the first slide. The slide deck templates were designed by myself. Website design Heather Merchant

Powell's Books 

Loyalty Program 

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This project was created during my digital marketing certification courses at George Washington University. The brief was to create a loyalty rewards program for a bookstore to drive in-person foot traffic and boost revenue. 

This packet includes:

Business Overview

Brand Package

Loyalty Program Overview

Personas

Competitive Analysis

Digital Funnel Breakdown

Ad Mockups

The content included was a collaboration between the members listed on the first slide. The slide deck templates were designed by myself. Graphic Design by Mai Soby and website design by Heather Merchant.  

 GET IN ToUCH! 

contact ME

Carson Collins​

(574) 612-6082

carsoncarson23@gmail.com

Washington, DC

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