Carson
Collins
About Me
I specialize in Paid and Organic Social Media Campaigns, Content Strategy, and Branding Efforts. Through my Arts Management Minor at Catholic University and Digital Marketing Certification at George Washington University, I channel all efforts through the lens of telling your business' story.
Connect onLine
Companies I've Worked WitH:
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Military Mommies Media Report 2020/2021
This packet was made as a handout for a presentation for three executive teams. The goal was to speak on marketing strategies, current numbers, future plans, and a comparison between brands owned by our parent company.
This packet includes:
Marketing Approch
Yearly Reach Trends
Target Audience Numbers
Quarterly Follower Growth
Yearly Sales Trends
Follower Count Comparisons
Placement Strategy
Ad Examples
The content and design were primarily made and sourced by me. All text and ideas were my own.
Cover Page
Page one is an introduction of the brand, our social strategy, and a look at our reach growth.
This page looks at our external numbers in comparison to our sister brands. It talks about channel strategy and shows examples of different types of ads.
Cover Page
The Future of Us:
19/20 Social media Analysis
My first project with the Rome School of Music, Drama, and Art was an in-depth social media audit and basic outline on how to move forward. This packet includes my research, design, and preparation and was presented to the full faculty and administrative staff at the Rome School.
This packet includes:
Personas
Competitors
Tactical Goals
Measures for Success
Actionable Marketing Strategy
Weaknesses
Tracking Methods
Baseline Social Media Numbers
Intro Slide
Social Media Breakdowns
End Slide
Intro Slide
This slide deck was created and pitched to the CEO and owner of Crafthouse who requested Corrine Smith and I to put together ideas for how to recapture their audience and remodel their social presence.
This packet includes:
Ideal Posting Strategy
Account Statics
Post Mockups
The content included was a collaboration Corrine Smith and I. The slide deck template was designed by myself.
CrafthousE
Reinvention
Kids that
care
This packet includes:
Company Overview
Market Analysis
Competitive Analysis
Target Audiences
Keyword Strategy
Objectives
Website Planning
Branding Strategy
This project was created during my digital marketing certification courses at George Washington University. The brief was to create a theoretical Non-Profit company, build a marketing plan, and a website.
The content included was a collaboration between the members listed on the first slide. The slide deck templates were designed by myself. Website design Heather Merchant
Powell's Books
Loyalty Program
This project was created during my digital marketing certification courses at George Washington University. The brief was to create a loyalty rewards program for a bookstore to drive in-person foot traffic and boost revenue.
This packet includes:
Business Overview
Brand Package
Loyalty Program Overview
Personas
Competitive Analysis
Digital Funnel Breakdown
Ad Mockups
The content included was a collaboration between the members listed on the first slide. The slide deck templates were designed by myself. Graphic Design by Mai Soby and website design by Heather Merchant.
Lunch with the Rome school:
a digital series
Lunch with the Rome School is a digital campaign featuring three rotating segments, student spotlights, and faculty features. I designed this series for the Rome School of Music, Drama, and Art in response to the COVID-19 pandemic and subsequent content void. This series offers our students and greater audiences an inside look into our school, the artistic climate across the country, and advice on staying inspired, engaged, and connected during this time of social isolation. This campaign is still in process and the effects have not yet been calculated.