About Carson
Originally from a small town in Michigan, I moved to Washington, DC, for my undergrad, where I studied performing arts administration and stage direction. It was there that I began to understand not just how stories are told, but how they’re built.
After graduating, I spent four years traveling the country as a musical theatre actor, learning how to hold attention and understand what moves an audience in real time.
Alongside my performing career, I built my marketing experience, working primarily with arts organizations to structure and streamline their marketing processes. That path eventually led me into influencer marketing, joining a creator’s in-house team and shifting my focus toward digital platforms.
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In 2025, I began pursuing my Master’s in Integrated Marketing Communications at Georgetown while working full-time with content creator Justin Flom. In 2025, we generated over 21 billion views and more than 330 million interactions across his channels, consistently ranking among the top creators in the world on Facebook.
Featured Projects
Mary Poppins - For Justin Flom
Insight: Justin’s highest-performing content consistently features his kids and the Fun House environment. Pairing those elements with seasonal moments creates a natural spike in engagement.
Pitch: Turn Mary Poppins into a real-world moment by dressing one of the girls in a costume and disguising the auto-belay as her umbrella, creating a visual illusion of her floating down. Timed to Halloween to tap into seasonal interest.
Results: Over 500 million views across platforms, becoming one of the most-watched Shorts globally in October.
Full Video
Aspire Energy
Challenge: Aspire is looking to grow its sales measurably over the next 90 days, but faces difficulty differentiating itself from its competition in the energy drink space.
Insight: Apire's target audience is prone to viral trends, including Labubu Blind Boxes and the McDonald's Monopoly series.
Solution: Launch a new blind box themed variety pack anchored in two known flavors but with mystery cans whose label peels to reveal flavor and prizes!
Breeze Social
Challenge: Breeze Social is a Dutch dating app trying to expand into the North American market. Recently launched in NYC, slow adoption has posed problems for growth.
Insight: Dating app users are burned out from endless swiping and hesitant to meet in person due to safety concerns.
Solution: Expand Breeze's dating options to include group dating events, increase awareness through strategic wildposting around gyms and clubs, and introduce live matching features to allow users to instantly claim their match!
Sephora
Challenge: Sephora is under pressure to deliver on sustainability, but existing refill systems are inconvenient, brand-specific, and don’t align with the premium experience its customers expect.
Insight: Sustainability only works if it feels as good as the products themselves.
Solution: Position refill as a premium behavior by building a seamless, brand-agnostic system that makes repeating what works feel effortless and elevated.
Contact Me | collins.carsonw@gmail.com